I’m a morning person.
Before you come after me with pitchforks and torches, let me explain. Getting out of bed is just as “not fun” for me as the next person. The alarm goes off one, two, three times, before I lumber downstairs and straight to the Keurig. And then, then once my bloodstream is inundated with caffeine, I become the dreaded chipper-and-bright-eyed-at-8-am girl.
But in all reality, I believe mornings have the most to offer. Just like the first three years of life are deemed the most important in human development, the first three hours you’re awake determine the next 21. Why else would they say breakfast is the most important meal of the day?
For PR and marketing people, kicking off the morning with a good breakfast is vital to your workday. Not only does breakfast provide fuel to get you going, but also replenishes nutrients you need. But I’m not talking about food, per se.
What’s included in a balanced PR breakfast?
1 Newspaper, unfolded. Catch up on what’s happening in your neighborhood, in your industry, and around the world with some old fashioned current events.
3 pieces of content. Refresh your memory on the best subject headings for emails, common press release mistakes and reinforcing brand message on social media. Keeping up with trends and continuing to educate yourself is essential in an industry where the “norm” is constantly in flux. They say you learn something new everyday, but learning three new things everyday is the new black.
2 cups of coffee. Caffeine is a must, especially for PR pros. Lucky for us, consuming several cups of coffee throughout the day is not only accepted, it’s encouraged. BLASTmedia, a PR firm based out of Fishers, Ind. takes pride in the fact that their team collectively has consumed roughly 8,463 cups of coffee since the company started.
A sprinkle of tweets. Condense your thoughts from your reading into 140 character increments. You’ll be too busy to tweet later, and tweeting about the articles you read will help you remember the important points.
What’s your favorite part of a balanced PR breakfast?